AVOD has experienced significant growth across East Asia's top markets in the last few years. However, China has managed to position itself on the front lines of its uptake. 

 

Supported by the participation of 900 million internet users, and a rapidly growing middle class, China is becoming an attractive market for AVOD services in the region. Giving rise to an integration that was quickly accepted in the country.

 

According to Dataxis, results have shown the full potential of this type of system in the sector, together with a growing trend toward online video consumption. Players in China generated CNY 409 billion (63 billion dollars) in 2022, with a track record of CNY 246 billion (38 billion dollars) in 2021 and CNY 116 billion (16 billion dollars) in 2020, leaving Korea and Japan's numbers far behind. 

 

 

China's AVOD market is dominated by platforms such as iQiyi, Tencent Video, Youku, and Bilibili, which have established themselves as key players in the industry.

 

One of the main advantages of this system is its ability to offer personalized advertising to viewers based on their habits and demographic data. This information works as a tool that allows advertisers to reach targeted audiences and maximize the effectiveness of their campaigns. Additionally, they also provide a wealth of data on viewer behavior, which can be used to refine marketing strategies and improve ROI.

 

Another factor driving the growth of AVOD in China is the rise of mobile devices as the primary means of accessing the internet. According to a report by QuestMobile in 2021, the number of mobile internet users in China reached 1.16 billion, representing 83.3% of the total internet user population. This trend has prompted AVOD platforms to optimize their services for mobile devices, offering a seamless user experience and maximizing engagement.

 

However, the AVOD market in the country comes with its challenges... The industry is highly competitive, with a large number of platforms vying for viewer attention and advertising revenue. Additionally, the Chinese government's strict regulations on content represent an obstacle for platforms, which must navigate a complex web of regulations and censorship requirements.

 

Despite barriers, the future of AVOD in China looks promising. As the country's internet infrastructure continues to improve, and consumer demand for customized content and advertising grows, AVOD platforms are poised to become an integral part of China's digital advertising landscape.

 

In conclusion, the performance of AVOD platforms in China is expected to be a significant development in the country's digital advertising industry. As the market continues to grow, advertisers and content creators alike have an opportunity to reach a vast and engaged audience, offering personalized content and ads that resonate with viewers. As China continues to embrace digital technologies, the future of AVOD looks bright.